Social Media abordada com visão de administração de valores intangíveis. Assim é que se administra redes sociais de maneira estratégica.

Audio: “I don’t think we’ve even scratched the surface yet of understanding how to leverage the power of these social dynamics, but I think a key to unlocking the potential is going to be through developing better tools to visualize our human capital, which would be a combination of our strengths, our skills, and our social connections.”